2016 - 22 years in the travel industry, selling adventure tours and supporting local businesses and 12 years with the brand Pure Adventures®! In 2012 Pure Adventures sold our first and original brand Discover France Adventures (started in 1994 by our owner Loren Siekman) . Pure Adventures grew on its own in order to meet the demand by customers wanting to other destinations around the world and experience similar high quality self guided tours but in other destinations than France. Pure Adventures was just recently awarded a Best Trip Winner by Active Times for 2014; and recognized in 2015 by Outside Magazine